Master's Degree in Business Administration in Marketing Management (Continuing Education)

Advance your career with a Global MBA from Universidad Catolica de Murcia (UCAM) designed for leaders ready to master strategic management across Finance, Marketing, and Operations.

Fast Track

9 Months

Credits

60

Program Duration

12 months

FastTrack
9 Months

Credits:
60 ECTS

Duration:
12 months

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Program Overview

Master’s Degree in Business Administration in Marketing Management (Continuing Education) is a programme designed for marketing professionals aiming to strengthen their expertise and progress into senior marketing roles. The programme focuses on core areas including brand management, marketing strategy, international marketing, customer segmentation, customer relationship management, product launches, pricing, marketing communication, and market entry strategies.

It combines applied and strategic modules such as International Marketing, Customer Segmentation, Customer Relationship Management, Brand Management, Product Launch and Management, Marketing Communication, Market Entry Strategies and Distribution, along with Product and Pricing Strategy.

Admission Elgibility

Eligibility Criteria

Applicants must have attained the following qualifications:

Bachelor’s Degree from a recognized University

Mature Entry Pathway for professionals with a minimum of 8 years of work experience

English Language Proficiency

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Where Our Learners Work

Our learner community includes working professionals from globally recognized organizations.

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Curriculum Structure

Empowering professionals at top-tier organizations worldwide. See where a UCAM Master’s Degree in Business Administration in General Management (Continuing Education) qualification can take you.

Strategic Change Management

This module centers on Strategic Change Management (SCM), providing students with the expertise to navigate the dynamics, processes, and interventions essential for effectively managing organizational change. Particular emphasis is placed on human resources and strategic workforce restructuring, preparing students to lead and support transformation initiatives in evolving business environments.

Strategic Management And Leadership

This module is designed to help students understand and evaluate various aspects of Strategic Management in a global context. The module explores theories, models and frameworks to provide insight on how an organization’s life cycle evolves through various stages to achieve excellence. The module helps students to evaluate the relationship between organizational strategies, performance and stakeholder expectations.

Operations Management

The module is designed to help students understand the strategic role of operations management and its competitive advantage for organizational survival. It brings out the relationships between the operations function and other functional areas of a business such as marketing, finance, and information systems and how they can work together to achieve the business strategy.

International Human Resource Management

This module empowers students with essential Human Resource Management (HRM) expertise and leadership abilities to manage people and assets effectively in today’s fast-paced, global business environment. It encompasses both domestic HR practices and the specialized field of International Human Resource Management (IHRM), preparing students to navigate complex challenges in diverse organizational settings

International Marketing Management

This module develops students’ understanding of marketing in a global context, with a focus on contemporary theories and their application in international marketing and management. It enables students to analyse the global marketing environment and apply original thinking in developing and implementing marketing ideas across international markets. The module also builds the ability to evaluate key factors influencing market entry strategies, alongside international product development and promotional approaches.

Consumer Behavior and Marketing Channels

This module is designed to help students understand the influence consumer behaviour has on marketing activities. Students apply psychological, social and cultural concepts to marketing decision making. Topics include the importance of consumer behaviour and research; internal influences such as motivation and involvement, personality, self-image, lifestyle, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovations; and consumer decision making.

Socio – Economic – Legal Environment
An in-depth analysis of the external factors influencing general management decisions and organizational strategy.
Dissertation
A comprehensive research project allowing students to apply their learning to solve real-world management challenges.

Fast Track

9 Month Program

Accelerate Your Future: Complete Your MBA in Just 9 Months. Our Fast Track option is built for ambitious professionals to fast-track their careers with advanced business strategies.

  • Month 1 - 3

    Core Modules with Specialisation

  • Month 4

    Research Methodology

  • Month 5 - 9

    Dissertation

Learning Path

0 %

Online

Digitally empowered learning on your terms. Advanced LMS with interactive lessons and real-time feedback.

  • Smart Platform

    Advanced, intuitive LMS

  • Total Flexibility

    Learn when and where you choose

  • Self-Directed

    Pure autonomous progression

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“This achievement was made possible by two main cornerstones: first, visionary leadership; and second, the successful collaboration. I work in the energy industry. I have enrolled in the MBA in Energy and Sustainability, and it was really rewarding because it helped me and enriched my experience in my field. The program was really rich with so much experience and it was rewarding. I really feel a profound sense of gratitude and accomplishment for joining this program”

Dr. Mohamed Tawfik

Growth Partner

“My name is Ahmed Naji, and I work as an engineer. I’ve attended many courses before, including programs with international universities, but this program convinced me it was the right choice. What I appreciated most was its flexibility — it accommodated my work schedule, allowed me to access materials offline, and gave me the freedom to learn at my own pace. The professors and peers were serious and engaged, making the experience valuable. I strongly recommend this program to anyone looking to advance their education while managing work commitments.”

Ahmed Mahmoud A Naji

Business Leadership & Management

“My doctoral thesis is centered around ‘Understanding the impact of standalone restaurants on hotel restaurants’. Balancing the demands of doctoral studies, a full-time leadership role, and family life is challenging but achievable with effective time management and prioritization. I am driven by seeing my team grow and make a difference. Continuous professional development, learning, and applying insights in real-world settings have been key to staying effective and forward-thinking”

Tarun

Director of F&B

“My journey with UCAM starts with one of my relatives recommending me to look out for options. The reason that I went through with it all the way was flexibility and a lot of options available for me to choose from.”

Junaid Khalid

Pakistan

“The Doctorate of Management program at UCAM University has been tailored to meet academic, professional, and personal development needs. The program offers valuable benefits, including participation in leadership seminars that provide opportunities to learn from industry pioneers. Exploring its cutting-edge facilities further enriched the experience, making it both inspiring and highly rewarding”

Marc Sammak

Managing Director

“The faculty and cohort were highly supportive, both in one-on-one guidance and group sessions. The flexible learning made it easy to manage my time. This program has truly accelerated my professional growth.”

Craig Thomas Drew

Operations Professional

“I just want to say this is such a well organized program. I mean, you get all your study materials on time, everything on time. You get emails every week. With any challenges that you have, you are free to actually email. I myself had challenges or two. I’ll be coming back for my doctorate when I’m done with my MBA, most definitely.”

Thabo Pitse

South Africa

“I was initially unsure about joining an online school, but my experience has been phenomenal. The lecturers were hands-on, the communication seamless, and I always felt supported throughout my journey.”

Melissa Marian Ross

MBA Public Relations

“Exeed course really helped me solidify myself in the field. It opened doors for better career opportunities and new roles.”

Craig Thomas Drew

MBA Operations

Universidad Católica de Murcia, UCAM, founded in 1996, is one of the fully-accredited fastest growing universities in the European region. Based out of Murcia, Spain, with learning centres in the UAE, Indonesia and Singapore, UCAM offers more than 163 courses, including business administration, health care, computer science, sports management and engineering.

The university has strategic partnership with more than 360 international universities, including Stanford University, National University of Singapore and National Technological University. UCAM is also a member of Erasmus Mundus and Universia. The UCAM E-MBA program is ranked among the top 10 in the region and the university currently has over 21000 active learners.

11

Forbes Spain Ranking

5

QS University Rating

92

Graduate Employment

84

Official Placement Rate

About University

Universidad Católica de Murcia, UCAM, founded in 1996, is one of the fully-accredited fastest growing universities in the European region. Based out of Murcia, Spain, with learning centres in the UAE, Indonesia and Singapore, UCAM offers more than 163 courses, including business administration, health care, computer science, sports management and engineering.

11

Forbes Spain Ranking

5

QS University Rating

92

Graduate Employment

84

Official Placement Rate

The university has strategic partnership with more than 360 international universities, including Stanford University, National University of Singapore and National Technological University. UCAM is also a member of Erasmus Mundus and Universia. The UCAM E-MBA program is ranked among the top 10 in the region and the university currently has over 21000 active learners.

European Excellence,
Global Recognition

Earn your Master’s Degree in Business Administration in General Management (Continuing Education) from UCAM, a QS 5-star rated university ranked among the world’s best. Fully accredited and recognized across 135+ countries.

What You will Earn

Postgraduate Extended Diploma

 

 

CMI (Chartered Management Institute)

 

 

Master’s Degree in Business Administration in General Management (Continuing Education)
How It Works

Admission Process

Our streamlined three-step admission process is designed to get you enrolled and learning quickly, with personalized guidance at every stage.

1

Apply Online

Submit your online application with a few essential details. This initiates your admission process and helps us match you to the right program.

2

Profile Review & Advisor Consultation

Our admissions team reviews your profile and verifies your eligibility. You’ll connect with an academic advisor to receive personalized guidance.

3

Confirm Enrollment & Start Learning

Finalize your enrollment to officially join the program. You’ll receive immediate access to your onboarding and learning toolkit.

Knowledge Hub

Insights for the Global Professional

Stay ahead of the curve with expert analysis, career development strategies, and the latest trends shaping industries worldwide.

  • Contact Us

Connect with Admissions.

Our dedicated academic counselors are available to assist you with program details, eligibility requirements, and the enrollment process.


FAQ

Frequently Asked Questions

Everything you need to know about the Global MBA program, admissions, and student experience.

Is the UCAM Global MBA accredited?

Universidad Católica de Murcia (UCAM) is a fully accredited European university. The program is recognized by WES (World Education Services) and consistently ranked among the top universities globally by QS and Times Higher Education.

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